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Evaluates the perceptions of 63 Turkish Firms with regards to success factors when trading in the former Soviet Union. Outlines the historical position including treaties and agreements which have existed between the two nations and considers the ethnic geography of the former Soviet Union. Concludes that most firms have been partially or completely successful in their aims and cites the early exploitation of new market potential as the most important factor. Suggests that other factors include uncertainty handling and adaptability, logistics, language and cultural similarities and government support. Advocates Turkey as a good alternative base for western markets looking to expand into this new market.